1. To not fear the unknown or failure.
2. To demand active participation.
3. To value the “What” in addition to the “How”
“WAKE” is both a tribute and reminder of that endeavor. A tribute to the exploration undertaken, the novel itself, and lessons learned during that period of time which continue to influence me today. “WAKE” also stands as a reminder to myself and our employees to strive for better as design professional and not fear the unknown, it also represents a promise to our clients that we will forever focus on the “what” in addition to the “how” while demanding active-participation from our work and its inhabitants.
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