Schott NYC
Schott NYC, a storied American apparel brand renowned for its iconic leather jackets, unveiled its newly redesigned flagship store at 32 Howard Street in Manhattan's SoHo district in 2023.
This relocation from their previous Elizabeth Street address marks a significant chapter in the company's century-long history.
The 2,500-square-foot space was thoughtfully reimagined by WAKE, serving as both architect and project manager, in collaboration with ArcFlux Studio for design.
The interior seamlessly blends Schott's rich heritage with contemporary design elements, creating an inviting atmosphere that honors the brand's legacy while appealing to modern sensibilities.
The store's layout showcases Schott's diverse product range, from their legendary Perfecto® motorcycle jackets to an array of men's and women's apparel and accessories.
The design emphasizes craftsmanship and quality, reflecting the brand's commitment to producing durable, timeless pieces.
Strategically situated between Crosby and Broadway, the flagship store benefits from SoHo's vibrant retail environment, attracting both longtime patrons and new customers.
The relocation and redesign underscore Schott NYC's dedication to evolving with the times while staying true to its roots, offering a shopping experience that resonates with the brand's enduring appeal.
Project Name: Schott NYC
Typology: Retail - Fashion
Location: Manhattan (SoHo), NY
Year: 2023
Status: Complete
Size: 2,500 sqf
Client: Schott
Collaborators:
Design - ArcFlux Studio
WAKE’s Role: Architect & Project Manager
